Journal Title：Journal Of Marketing Theory And Practice

Journal of Marketing Theory and Practice is an academic journal dedicated to marketing theory and practice, aiming to provide a platform for scholars, practitioners, and students in the field of marketing to exchange and share the latest research results, perspectives, and experiences. Through high-quality research papers, case studies, literature reviews, and empirical analysis, this journal is committed to promoting the development of marketing theory and innovation in practice. The magazine covers various fields of marketing, including consumer behavior, brand management, market segmentation, product strategy, pricing strategy, promotion strategy, channel management, international marketing, online marketing, social marketing, etc. It not only focuses on theoretical research but also emphasizes practical applications. In addition, the magazine also focuses on marketing education and training, providing teaching resources and practical guidance for marketing professionals and students.

《市場營銷理論與實踐雜志》是一本專注于市場營銷理論和實踐的學(xué)術(shù)期刊，旨在為市場營銷領(lǐng)域的學(xué)者、實踐者和學(xué)生提供一個交流和分享最新研究成果、觀點和經(jīng)驗的平臺。通過高質(zhì)量的研究論文、案例研究、文獻(xiàn)綜述和實證分析，該雜志致力于推動市場營銷理論的發(fā)展和實踐的創(chuàng)新。雜志涵蓋了市場營銷的各個領(lǐng)域，包括消費者行為、品牌管理、市場細(xì)分、產(chǎn)品策略、價格策略、促銷策略、渠道管理、國際營銷、網(wǎng)絡(luò)營銷、社會營銷等，不僅關(guān)注理論研究，還重視實踐應(yīng)用。此外，雜志還關(guān)注市場營銷教育和培訓(xùn)，為市場營銷專業(yè)的教師和學(xué)生提供教學(xué)資源和實踐指導(dǎo)。

Journal Of Marketing Theory And Practice由Taylor & Francis出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 ，影響因子指數(shù)4.4，該期刊近期沒有被列入國際期刊預(yù)警名單，廣大學(xué)者值得一試。